It was recently revealed by Bloomberg BusinessWeek that hip hop clothing is now a $2 billion dollar per year industry. This is not a huge surprise of course. Hip hop culture has gone mainstream over the past two decades and anything that is associated with it – whether it be the music, the cars, the clothes – is constantly in demand.
This growth in the value and popularity of hip hop style has also changed the jewelry industry for ever more. Hip hop jewelry is now one of the most dominant styles out there and it accounts for millions upon millions in sales every year.
But why is it so sought after? Because hip hop jewelry is a symbol, a statement, an embodiment of what impresario Russell Simmons calls “The Nu American Dream.” By wearing the finest gold and the highest quality diamonds, you show that you strive to live the high life, that you want to be somebody and make something of yourself.
TraxNYC has followed and emulated the rise of hip hop by growing to become one of the biggest resources for diamond jewelry and hip hop jewelry in the world. With over 20,000 items in our inventory, we offer a selection that simply cannot be rivaled by any of our competitors.
If you want to look like you always knew you could and you desire only the finest gold and diamonds that will earn you respect wherever you go, TraxNYC is the place for you.