Finest custom jewelry pieces that made it to the TOP 15 Projects at TraxNYC. Our crew is in fierce competition, pushing the limits to get their new creations onto this coveted honor board. Each masterpiece is a testament to the hustle and artistry that define us.
At TRAXNYC, we believe that every piece of jewelry tells a story, and no one knows these stories better than the dedicated team behind the scenes. Every month, we ask some of our personal jewelers, production managers, and product designers about some of their favorite pieces they worked on. Meet unique characters and their top choices of custom jewelry, each reflecting a unique style and the artistry that TRAXNYC is renowned for.
THE PRIME BOTTLE
DANIEL G, Production Manager, holding the wax model of what will become the 24k Gold Solid PRIME Bottle commissioned by PRIME. Behind the Honor Roll, Daniel established to inspire the team to pursue unending perfection. IG: @dannytrax
“This is one of my favorite pieces and one of the most expensive projects made by TraxNYC. The whole order totals $2,000,000.00, which is unheard of in the jewelry business. It’s like winning a jackpot, really. Creating something that expensive, just a fully solid gold bottle, was super fun.
PRIME is one of the biggest energy drinks in the world right now. The PRIME team was super cool, and they planned an entire event around this piece, which was pretty wild. In the end, someone won a half-million-dollar bottle.
I love designing outstanding pieces, and you don’t get something like this often. You don’t get many people telling you, ‘Yeah, I want a whole gold bottle, full size.’ It was sick.
It was an amazing and unique challenge. Regular casting houses couldn’t handle something of this magnitude, so we had to find a specialized one. We had to figure out how to assemble it, including ensuring the cap could screw on and off properly. There were numerous little hurdles, and sometimes things went wrong. For instance, during a test melt, the bottle exploded.
We had to investigate it further. Initially, the bottle contained zinc, which had a different melting point, causing the explosion. We removed the zinc and crafted the bottle from pure gold, which was another challenge due to the softness of 24k gold. Polishing and shaping it was tough, but we succeeded. In the end, someone won a half-million-dollar gold bottle. Despite the complexities, the project was incredibly rewarding”.
NATURAL DIAMOND CHAIN AND PENDANT SET for PAULY D
“I love challenges, and this time, I challenged myself with a one-month timeframe for this Custom Natural Diamond Chain and Pendant set for Pauly D. I promised and kept my word, but it required many hours of work without sleep for the TraxNYC production team. I worked during the day and joined the production from 12 am until 6 am. My flight was at 8 am, so I took the flight in my pajamas because I had no time to change. But the outcome was worth it – the joy I saw in Pauly’s eyes and his satisfaction. Not only did I deliver within the timeframe, but it was also his dream piece, and we made it happen with dedication and attention to every detail. I love my job and am proud to be part of the TraxNYC family.”
MELISA, our Personal Jeweler, is hand-delivering a completed custom project to DJ Pauly D. IG: @melisatrax.nyc
CUSTOM GRILLZ
“My favorite project has to be grillz because they truly complete your jewelry outfit. When you have the rings, the chain, and the watch, the final touch is the grillz. With them, you’re fully dripped, fully bustdown, and completely decked out in TraxNYC style”.
Peter, our grillz specialist and sales associate, showcases his latest creations: 18k VS diamond bar grillz and 14k VS diamond grillz adorned with red and blue sapphires. IG: @petertraxnyc
The inspiration and commitment to perfection run deep within our team. Each custom project is a chance to create something unique and bring our customers’ dreams to life. We embrace the challenge of ambitious projects and ensure even the smallest photo pendant featuring a loved one’s image is crafted flawlessly. Browse more of our exquisite customer jewelry projects, or start your own today.